Kent Nishimura/Los Angeles Times/Getty Images. The family still has majority voting shareholders of the parent company Viacom CBS Inc. MSNBC ranked third (behind Fox News and ESPN) with 1.54 million primetime viewers and CNN averaging 1.11 million primetime viewers ranked sixth. Since our founding in 1991, we have completed more than 22,000 research projects and interviewed over 10,000,000 Americans across the United States. Still, among regular Hardball watchers, 59% are 50 or older, and 28% are at least 65. to incorporate the statistic into your presentation at any time. All five averaged more than 38 million viewers. In addition, NBC News has a streaming news channel called The Choice from MSNBC. Overall, just 14% of the public got all four questions right. According to Ampere Analytics, programming investment for OTT reached nearly $50 billion in 2021 with continued growth anticipated. This is a BETA experience. The University of Tennessee Institute of Agriculture and the state Department of Agriculture are handling the project. The 10th season of The Blacklist averages a 0.24 rating in the 18-49 demographic and 2.32 million viewers. By comparison, 29% of CNNs regular audience, 26% of MSNBCs audience and 24% of Fox Newss regular audience completed college. For the most part, regular news audiences are more likely than the public to say they trust a few news sources more than others. I'm really interested in analytics, community . Posted By: Moritz55, 2/28/2023 1:25:41 PM A couple of recent articles in The New York Times show just how annoyed the national media is getting at so far being unable to find something wrong with Florida Gov. By contrast, just half of regular viewers of daytime talk shows trust some news sources more than others; nearly as many (45%) say the media are pretty much the same. "Non-stop political coverage may've helped juice the numbers for a while, but at the end of the day, it isn't what people want from Today or most othershows like it. With such a strong programming lineup, USA averaged 3.17 million primetime viewers in 2011. By comparison, the regular audiences for both CNN and Fox News are more evenly divided between women and men. NBC's "Today" has finished the 2015-16 TV season as the No. Here are those rankings, inclusive of all programming: 1) CBS: 9.7 million (-12%) 2). Audiences for several other news outlets, including NPR (33% all four correct), the Daily Show (32%), Hardball (32%) and the New York Times (31%) fared nearly as well. Audiences are exhausted and it is difficult for smiling morning hosts like Savannah Guthrie to put a happy face on this dismal news environment. Digital ratings sourcing: Adobe Analytics and Partner Portals; YouTube Analytics Portal. This analysis is my own and does not necessarily reflect the views of NBC, The Wall Street Journal, or Hart Research Associates. 38,057,336: The number of confirmed cases of coronavirus in the United States, per the most recent data from NBC News and health officials. Daytime talk show watchers stand out as the least well off regular audience. Rachel Maddow, Joy Reid and Nicolle Wallace led MSNBCs special Decision 2020 convention coverage along with Brian Williams, Chris Hayes, Lawrence ODonnell and Ari Melber. Liberals also make up 48% of regular viewers of Hardball, 43% of Daily Show viewers and 40% of Colbert viewers. Near the top of the list is how to lower drug prices. Please do not hesitate to contact me. And here are the American adults who say theyve already been vaccinated broken down by demographic group: Meanwhile, in Washington, there was some drama on Capitol Hill last night. According to a Gallup study conducted in 2013, 94 percent of Fox viewers "identify as or lean Republican.". The ideal entry-level account for individual users. (+1) 202-419-4372 | Media Inquiries. Say Alexa, enable the Pew Research Center flash briefing, 1615 L St. NW, Suite 800Washington, DC 20036USA statistic alerts) please log in with your personal account. NBCs "Today" has averaged 3.2 million viewers in 2021, a 10-percent drop from its 2020 total viewership. Lauer remained the shows biggest star until he was fired in 2017 at the height of the #MeToo movement, further damaging the shows legacy. Fox News viewers are a bit more likely to be employed, while MSNBC watchers are more likely to be employed in professional or managerial roles than the Fox News audience: Further, when looking at education, the differences between the groups expand: This education demographic is what drives the differences between Fox News and MSNBC viewers. Hoda Kotb 's days-long absence from her duties at NBC's " Today " was explained Wednesday morning: She is dealing with a "family health matter.". Conversely, ESPN+, their streaming service launched in 2018, increased its subscriber count by 66% in 2021 and currently has 17 million subscribers. . Just one new Alzheimers drug with questionable benefits could more than double Medicare Part B spending. Mark Murray is a senior political editor at NBC News. Nightly News was rated based on a 3-day average and ABC World News Tonight and CBS Evening News was rated based on a 2-day average. 9: The number of women now serving as governor, tying a record. NBC Nightly News with Lester Holt averaged 7.32 million, down 11% from 8.27 million; and CBS Evening News with Norah O'Donnell posted 5.4 million, down 8% from 5.86 million. With AI and custom creative solutions, we can help you drive a deeper connection between your brand and our fans. The newscast also narrows its gap with ABC to its best competitive position in over a year, and improves its A25-54 gap versus ABC by +95% in week-over-week and year-over-year measurements. We swear, America's Most-Watched Network (they're telling the truth) CBS isn't bribing us for this section. That's +33% more than CBS in total viewers, and +41% more in the. On the positive side, ABC Wednesday clearly delivers women 35-64 and a respectable male 35-64 secondary audience across the night, while ABC Thursday has a distinct and increasingly dominant female 18-64 profile that holds for three straight hours for its drama line-up. Law & Order: SVU. Fox News watchers give President Trump a 64% approve-34% disapprove rating, while MSNBC viewers disapprove at a rate of 21% approve-78% disapprove. Discovery, Inc.: HGTV was one of the few prominent cable networks that have actually maintained its audience in the past decade. Holt also anchors Nightly News Kids Edition. Market data provided by Factset. The historic ratings drop came at an awful time for the Peacock Network as it gears up to air the upcoming TokyoOlympics. Men dominate the regular audiences of the financial publications included in the survey: 73% of the regular readers of the Economist and Bloomberg Businessweek are men as are 71% of regular Wall Street Journal readers. (Average audience is defined as the average number of TVs tuned to a program throughout a time period.) Comcast: For years USA Network was the top-rated cable network on television with a number of popular scripted original series. In December 2021, Disney announced they were dropping FX on Hulu with the cable network planning to produce 30 originals programs in 2022, doubling its total. You may opt-out by. Opinions expressed by Forbes Contributors are their own. (check all that apply), Number of TV households worldwide 2010-2026, Global ad spend distribution 2022, by medium, Distribution of global advertising spending 2024, by medium, TV advertising spending worldwide from 2000-2024, by region. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research. KNOXVILLE, Tenn. (AP) Officials in Tennessee are conducting a census to learn more about the economic impact and demographics of the equine industry in the state. Learn more about how Statista can support your business. When House speaker Kevin McCarthy gave Fox News host Tucker Carlson, a leading Jan. 6 revisionist, exclusive access this month to a vast archive of . Craig Melvin, Savannah Guthrie and Hoda Kotb. In addition, besides investing in content, media companies are more likely to promote their streaming services and their programs rather than cable. A former associate of Rudy Giuliani is expected to plead guilty to federal campaign finance charges, court documents show. "Today" averaged 2.9 million viewers during the week of July 12-16 to mark the first time NBC News flagship program failed to surpass the three-million viewer threshold since at least 1991, when ratings became easily accessible. New York officially has its first female governor https://t.co/GVX5oPEJAN. Comedy Central, reported a similar falloff. The distinction of Most Watched Network is a testament to the depth and quality of our programming, which continues to consistently deliver many of televisions biggest hits, night after night and across all genres, added Susan Rovner, NBCUniversal Television and Streamings Chairman of Entertainment Content. Regular readers of the New York Times also tend to be younger than average. The biggest consensus item is likely a cap on out-of-pocket costs for Medicare Part D recipients, a concept Republicans support in their own drug bill, H.R. Reruns of "Law & Order: SVU" and "Law & Order: Organized Crime" followed. ABC ended up with 4.307 million, while Fox placed last with 3.558 million. Hannity at 9 PM/ET followed suit in both categories, averaging 2.7 million viewers for the quarter, 420,000 in the demo and 259,000 among adults 18-49, and surpassing MSNBC's The Rachel Maddow. However, only about four-in-ten viewers of Hardball (37%), Hannity (41%), Maddow (43%) and listeners of Limbaugh (44%) say they prefer to get news from sources that dont have a particular political point of view. The November victory represents ABCs first back-to-back November sweeps victory in 25 years. The best of the best: the portal for top lists & rankings: Strategy and business building for the data-driven economy: Industry-specific and extensively researched technical data (partially from exclusive partnerships). A majority of the public (64%) also continues to prefer to get political news from sources that have no particular political point of view; just 26% prefer news from sources that share their political views. NPR's audience also is relatively well educated (54% are college graduates). In the short-term, Democrats need the savings from drug pricing reform to fund other health care priorities in the Democratic bill. The long-struggling network is on pace to finish February with its smallest monthly audience among the advertiser-coveted demographic of adults age 25-54 since June 2014. . Nightly News averages 8.578 million total viewers, topping ABCs World News Tonight by +189,000 (+2%). But a lot has changed since "Today" was hosted by TV juggernauts such as Bryant Gumbel, "Americas Sweetheart" Katie Couric and pre-scandal Matt Lauer. (Photo by: Nathan Congleton/NBC/NBCU Photo Bank). Or it might not. Find more The Blacklist TV series news or other NBC TV show news. NPRs audience also is relatively well educated (54% are college graduates). It was, despite being a short work week for most due to Thanksgiving, a big news week, with the emergence of the Omicron variant of the coronavirus, declared a variant of concern by the World Health Organization on Friday. I'm an audience strategist at Indiegraf, where I help independent, community news outlets grow their audience and revenue. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. NBC operates in just a single market - US market 2. A paid subscription is required for full access. 51.5 percent: The share of all Americans who are fully vaccinated, per the CDC. Total viewers for Fox News in primetime is higher than MSNBC, CNN and HLN combined: February Ratings - Nielsen Data PRIMETIME: FOX: 1,917,000 viewers (461,000 in 25-54) MSNBC: 841,000 viewers (258,000 in 25-54) This never happened. Nearly a third (32%) of regular Times readers are younger than 30. NBC News award-winning television news broadcasts include TODAY, NBC Nightly News with Lester Holt, Meet the Press with Chuck Todd and Dateline NBC all of which closed out 2019 at #1 in the key news demo for the fourth straight year. Business Solutions including all features. Statista. The viewer hemorrhage was magnified by the fact it happened in the winter tra Leveraging our data-driven targeting capabilities, we can help you connect with the right consumers across our portfolio through: Check out some examples of key audience segments we can help you reach. The week gave NBC its highest-rated week of 2021, and Nightly News took the title for the most-watched weekday program in all of television for the week (not counting sports, syndication and specials). Per Nielsens data, the primetime averages throughout the TV season for the Big Four networks in the key, ages 18-49 demographic tied ABC and CBS together with a 0.8 rating, Fox with a 0.9, and NBC up top with a 1.0. The news network has since become the top-rated cable network on television. Another idea for savings with some GOP buy-in is requiring price increases to track overall inflation. NBC won both the 52-week TV season in adults 18-49 and in total viewer figures for the first time since 2018, bolstered by favorable ratings for Sunday Night Football, Saturday Night Live, This Is Us, The Voice and Americas Got Talent. In total viewers, NBCs win totaled approximately 33.6 million more hours watched than any broadcast competitor from the start of the season to its culmination (Sunday, Sept. 19). NBC's 'Today' has smallest audience since at least 1991: 'It's a total fiasco' 'The show has lost its role in the cultural touchstone,' an industry insider told Fox News By Brian Flood | Fox. NBC is honored to be in the top position with viewers and we plan to ride this momentum into the next 52 weeks with one of our most dynamic programming lineups to date., Sunday Night Football landed at the top of primetime for the 10th consecutive year in the key demo, This Is Us was the No. So far, the model in the House is the leadership-backed H.R. 1 network morning show among the 25-to-54 age group that matters most to advertisers. In the key news demo, NBC News averaged 661,000 A54-54 viewers, also leading CBS News by +182,000 (+38%). In 2011 over 90% of TV households had a Pay-TV subscription with a number of cable networks having over 100 million household subscribers. For Disney entertainment networks the audience loss was far greater than ESPN. In the 25-54. Costas has plenty of juice at NBC. Nightly has been in a long fight with top-rated World News Tonight at ABC, with the David Muir newscast consistently finishing in first place. The newscast also narrows its gap with ABC to its best competitive position in over a. Meghan Rafferty is the executive producer. Conservative groups are already running ads calling it a socialist health care plan and the drug lobby argues it will lead to fewer prescriptions being approved. It is a subsidiary of The Pew Charitable Trusts. However, viewers from some younger households appeared in the cume, including 18-34-year-olds. For example, in 2011, Syfy had averaged 1.33 million viewers in primetime. All rights reserved. The "NBC Nightly News" lost 700,000 viewers last week Lester Holt's first subbing for the disgraced Brian Williams. nbcnews.com's audience is 61.26% male and 38.74% female. Nielsen Ratings now reflect the addition of Out of Home (OOH) viewership that began being measured on Aug. 31,2020 across only 44 markets tracked by Nielsen Media Research. Accessed March 02, 2023. https://www.statista.com/statistics/228918/broadcast-tv-networks-nbc-watched-in-the-last-7-days-usa/, Statista. Use Ask Statista Research Service, The original question was: Which broadcast television networks or stations have you watched in the past month? NBC News - Kevin Collier. 3 is empowering Medicare to negotiate prices with drug companies, which is currently prohibited. And who hasnt? [1] MSNBC had a particularly hard time attracting viewers from the advertiser-coveted demographic of adults aged 25-54, with its top show in the category, "The Rachel Maddow Show," finishing No. Nightly News also marks its largest total viewer audience since Dec. 2020, and leads CBS Evening News by +3.253 million (+61%). According to Nielsen Media Research data, in total viewers during primetime (10-11:15 p.m. ABC evening news viewership grew 16% to 7.6 million viewers in 2020, following an 11% increase in 2019. [08/26/11 - 09: . And in general, regular readers of newspapers and magazines are more educated than the audiences of television shows or networks. On Tuesday and Wednesday night of the DNC, NBC News ranked #1 among broadcast networks in both total viewers and in the key demo. In 2011, A&E averaged 1.56 million viewers, the figure dropped to 560,000 (-64%) ten years later. By contrast, Sunday's final round of the PGA Tour 's Honda Classic averaged 2.38 million viewers on NBC. Below are some examples of NBCUniversals reach for key audience segments. For more information about NBCUniversal, please visit www.NBCUniversal.com. Fully eight-in-ten readers of magazines such as the New Yorker, Atlantic and Harpers, and Hannity, Maddow and OReilly viewers say there are a few sources they trust more than others. Today, the divide between those who watch Fox News and MSNBC is nearly as stark as the typical Republican/Democratic partisan divide. 23: The number of congressional districts where House Majority Forward is airing TV and digital ads to promote the Democrats' work on Covid relief, infrastructure and climate legislation. Numbers, Facts and Trends Shaping Your World, Section 4: Demographics and Political Views of News Audiences, In Changing News Landscape, Even Television is Vulnerable, Next: About the Media Consumption Survey Data, Section 1: Watching, Reading and Listening to the News, Key findings about the online news landscape in America, Among U.S. Latinos, the internet now rivals television as a source for news, Americans online news use is closing in on TV news use, 10 facts about the changing digital news landscape, Long-Form Reading Shows Signs of Life in Our Mobile News World, 60% of Americans Would Be Uncomfortable With Provider Relying on AI in Their Own Health Care, The changing face of Congress in 8 charts. The industry has a track record of opposing essentially all proposals that will impact their bottom line.. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. Register in seconds and access exclusive features. MSNBC: 656,000 25-54 Demo: CNN: 101,000 Fox News: 226,000 MSNBC: 74,000 Here are the prime time averages encompassing shows which air from 8-11 p.m. in total viewers and the 25-54 demo for. But the real meat of H.R. nbcnews.com Audience Demographics Audience composition can reveal a site's current market share across various audiences. Drama, Crime and Mystery. Ten years ago, Food Network averaged 1.18 million primetime viewers, in 2021, the average audience was 820,000 (-30% . The public was asked four questions to measure knowledge of political news and current events. 62.5 percent: The share of all American adults at least 18 years of age who are fully vaccinated, per CDC. Many audiences fared somewhat better on this question than the public as a whole, but most regular readers, viewers and listeners did not know this or offered no response. Brian Flood is a media reporter for Fox News Digital. Among this group, 18% answered none of the questions correctly. The NBCU portfolio reaches 226 million adults every monththats 93% of America. ET), including an average of 1.806 million viewers in the key news demographic of A25-54. NBCs victory was the first time, slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind. Bad news first: The two-episode premiere of Magnum P.I. In addition, more Americans turned to NBC News and MSNBC combined for coverage of the 2020 Democratic National Convention than any other news organization. In Austin, the NBC affiliate is dominant, as it is in most U.S. TV markets except in the . Season 24. When looking at Fox News viewers compared to CNN, the overall average number of. , which drew 8.6 million viewers for the holiday week ending November 26. at ABC, with the David Muir newscast consistently finishing in first place. With that much money at stake, expect fireworks in the coming weeks. As soon as this statistic is updated, you will immediately be notified via e-mail. Todd also anchored NBC News NOWs special coverage. (+1) 202-419-4300 | Main Democrats want to use those prices as the standard for private insurers as well, which would lower premiums on employer plans. In the 18-49 demographic, ABC had 1.13 million, from 1.052 million in 2019; NBC averaged 1.03 million, versus 1.053 million; and CBS had 674,000, compared to 703,000. With NBCSN shelved, USA Network will be adding more live sports to its network including the Olympics, English Premier League, NASCAR and the newly relaunched USFL. The flagship property of the NBC Entertainment division of NBCUniversal, a division of Comcast, its headquarters are located at Comcast Building in New York City. "Its a total fiasco," a longtime network news veteran with knowledge of the programs inner workings told Fox News. Just 22% of Americans are liberals. The percentage is down substantially from 2010, when 70% knew the Democrats controlled the House. In the key demo of viewers 25-54the demographic group most valued by advertisersNightly slipped to a very close second place, with a total audience of 1.471 million viewers, narrowly behind World News, which drew 1.482 million, essentially a draw. Note: These are the final national ratings, including all live+same . Liberal talk show audiences also skew older, but not as dramatically. Fox News host Greg Gutfeld also received fantastic news this week after his show "Gutfeld!" has ruled late-night television, averaging 2.1 million viewers through 2022, Nielsen Media Research showed, the Washington Times reported. , Jun 28, 2022 This statistic presents the share of Americans who watched NBC in the past 4 weeks in 2018, by age. In 2021 both networks, despite similar year-over-year declines in audience, averaged over one million viewers. Nonetheless, in 2021, Fox News still averaged 2.39 million primetime viewers, an increase of 27% from 2011. Move ahead to 2021 and Syfys average audience has plummeted by 68% totaling 428,000 viewers. TheFutonCritic.com is the web's best resource for breaking news and press releases about primetime television. "Today" also lost to "Good Morning America" in the key demographic of adults age 25-54 by its largest margin since the week of December 21, 2015, according to TVNewser. Pew Research Center does not take policy positions. Hi, I'm Claire! This statistic is not included in your account. Disney acquired the broad-based network in 2019. (AP Photo/Lee Jin-man) NBC Nightly News with Lester Holt won key demographics during the two weeks of the network's Olympics coverage, while World News Tonight with David . Lester Holt, Savannah Guthrie, Chuck Todd and Andrea Mitchell anchored NBC News special coverage of the 2020 DNC. It was, to be fair, very closeand a holiday weekbut NBCs total audience of 8.578 million viewers narrowly beat ABCs 8.389 million. DATELINE NBC EXCLUSIVE: INSIDERS CLOSE TO MURDAUGH FAMILY SPEAK OUT IN ALL-NEW TWO-HOUR FRIDAY SPECIAL, MEET THE PRESS WITH CHUCK TODD IS #1 IN THE KEY DEMO, DELIVERS 1.5 MILLION VIEWS ACROSS DIGITAL PLATFORMS, NBC NIGHTLY NEWS IS THE #1 EVENING NEWSCAST IN KEY DEMO FOR BACK-TO-BACK DAYS, INTERVIEWS WITH NATIONAL SECURITY ADVISOR JAKE SULLIVAN AND SEN. DAN SULLIVAN ON MEET THE PRESS WITH CHUCK TODD THIS SUNDAY. NBC News NOWs livestreams drew more than 9.4 million video starts and a cumulative 7.5 million unique visitors in total, across all platforms. As a result, in 2021 the number of cable networks averaging over one million viewers in primetime dropped to nine, with three of them news channels. "The size of that viewing audience bests both NBC's 'The Tonight Show With Jimmy Fallon' and ABC's 'Jimmy Kimmel Live' and also consistently trumps . In 25 years than the audiences of television shows or networks projects and interviewed over Americans... And current events quick analyses with our professional research service averaged over one million viewers narrowly beat 8.389. Agriculture are handling the project questionable benefits could more than 9.4 million video starts and a cumulative 7.5 unique. Of political News and MSNBC is nearly as stark as the No with a number.... Over 10,000,000 Americans across the United States and interviewed over 10,000,000 Americans across the United States prices. Of Daily show viewers and 40 % of the Pew Charitable Trusts Syfys average is. Narrowly beat ABCs 8.389 million, also leading CBS News by +182,000 ( +38 % ) viewers and %... Pay-Tv subscription with a number of popular scripted original nbc news audience demographics and our fans workings... That & # x27 ; m really interested in Analytics, community Alzheimers drug with questionable benefits could more CBS! Appeared in the cume, including 18-34-year-olds Times also tend to be fair, closeand. 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