On Nov 10, 2021, 4:11 AM -0800, Huan () ***@***. As of mid-2022, WeChat Channels have approximately 450 million Monthly Active Users, it's a 50% growth since the last year and we can only see Tencent investing more and adding new functions as they have already announced at Weixin Class PRO - an annual conference for WeChat creators. WeChat's short video feature, Channels, will enable everyone to express themselves through video, not just online celebrities and key opinion leaders, says the app's creator Allen Zhang. Tap Change Country or Region. So, go that extra mile and try to create content that is genuinely likeable, as well as relevant to your business, such as: If you notice a hashtag thats trending and could be relevant to your business, act fast and create a video around it. When designing a WeChat strategy, this new touchpoint can be seen as the convergence of opportunities: In short its essentially a video platform within Chinas most popular app. How to access the section WeChat Channel? Verify the settings on the Summary page, and select Finish. On the General settings tab, provide the following information: Language: Select the preferred language for your WeChat account. 820.24 ms. * Times displayed are PT, Pacific Time (UTC/GMT 0) | Current server time is 14:06. Send a verification code to the number associated with your WeChat account. Signup for a free AdChina.io account. For businesses, this is one of the main benefits of WeChat Channels, as it gives users a direct way to discover accounts they dont already follow. Consult the feature technical documentation for more information here. Go to the WeChat Channels feed. Provide a curated shopping experience at the right moment. As part of adding your account to Support, you will need to copy and paste information from Support to your LINE accounts. If your WeChat account was registered in Mainland China, click. Words have it that WeChat will allow large-scale in-feed ads in Q4 2022. WeChat is used by families to stay in touch in inexpensive ways that are not easily replicated by text messages and phone calls. Check out our guide to get started. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. Synonyms that can be found online and offline, How to register to WeChat Channels to start posting on the Channels timeline. For now, there are 2 options to post on WeChat Video feed: There 2 mains entry points to drive traffic. WeChat Help Center Troubleshooting: I can't download a sticker set sent to me by my friends. Pro tip: Before you start, keep in mind that if you want to link between your Official Account and Channel account (these two are not automatically connected), the admin of the OA and Channel account must be the same. This part of the blog is a step-by-step guide to help you set up WeChat, stress-free. If your account was registered in the past 14 days, use your account's linked phone number to unblock your account. Even if you have an Official Account on WeChat, Channels have to be opened by personal accounts first, before they can be linked to any brands. These functions connect with China's dominant digital trend in 2020 . Take some time to upload high-quality posts to your WeChat Channel, and the algorithm could seriously work in your favor. February 20, 2020. WeChat Channel mainly covers 27 different video contents including music, comedy, fashion, lifestyle, emotional growth, entertainment, education, anime, news, social service, traveling, photography etc. In Accounts, for Messaging accounts, select Manage. WeChat Channels is the latest feature unveiled by WeChat, taking the Chinese marketing world by storm. We collect and store your IP address, mobile identifier, and browsing behavior in our internal database to show you more tailored, direct-sold advertisements. You will then be prompted to submit the following information: Next steps: As a next step you might want to connect your official account with the newly created Channels account and apply for verification (blue tick). With established infrastructure, WeChat has been pushing for the commercialization of WeChat Channels. {"smallUrl":"https:\/\/www.wikihow.com\/images\/thumb\/9\/98\/Solve-a-Wechat-Blocked-Account-Problem-Step-1.jpg\/v4-460px-Solve-a-Wechat-Blocked-Account-Problem-Step-1.jpg","bigUrl":"\/images\/thumb\/9\/98\/Solve-a-Wechat-Blocked-Account-Problem-Step-1.jpg\/v4-728px-Solve-a-Wechat-Blocked-Account-Problem-Step-1.jpg","smallWidth":460,"smallHeight":345,"bigWidth":728,"bigHeight":546,"licensing":"
\u00a9 2023 wikiHow, Inc. All rights reserved. WeChat Video Channels makes it easy to scroll through the video feed to find interesting ones quickly. On the Automated messages tab, configure automated messages. WeChat Channels is a dedicated space to watch video content, similar to Instagram Reels, but more "down to earth". So, if you have a few photos, you can try to edit them into a film to get better results. This item can be used as a shoulder bag or top handle bag. WeChat Channels (, which means Video Account) is WeChats public short-video feature, benchmarking Douyin and Kuaishou. If the linked phone number is unavailable, wait until 14 days have passed since registering and use another phone number to unblock your account. Make sure that the following prerequisites are met: WeChat is provisioned in your environment. And how can international businesses use this new WeChat feature to their advantage? More information: Configure work classification. On the other hand, some users shy away from the feature because all activities will be exposed to their WeChat's contacts, who are not only friends and family members but may also be work colleagues or clients. Third party and social messaging channels, Adding WeChat channels to the Zendesk Agent Workspace, Adding LINE channels to the Agent Workspace, Editing LINE or WeChat settings in Support, Adding social messaging accounts to Support, Sending automatic responses to WhatsApp, LINE, or WeChat, Installing and setting up social messaging channels (standard agent interface), Adding LINE channels to the Zendesk Agent Workspace. Once the receiver is selected, tap on the + button next to the input box. Exclusive insights? Up to 2021, WeChat Channels have 500 million DAU (Daily Active Users), growing at 79% year-on-year. Functions accessible from WeChat Channels Dashboard: WeChat is rolling out the feature progressively, so this ability to register to post is not open to everyone at the moment: You can request the activation through the WeChat Customer Service chat of their Official Account (ID: WeChat). The campaign, called Hidden Poems, Brand Concept by establishing a brand image, List of WeChat Channels Account you follow, List of interactions (comments / likes / notifications) with your WeChat Channels Account, March 2020: in the testing phase with some brands such as Louis Vuitton. WeChat Channels Livestreaming Rewards Traffic Coupon to Drive Traffic and Sales. Personal info, Financial info and 8 others. Share with us what is missing! Compared to Douyins 800 million DAU, WeChat Channels still have some way to go. The unofficial subreddit for WeChat / Wixn. Thats why visual and video professional content has much higher chances to resonate on WeChat compared to other short video platforms. As the feature is still in beta testing, only certain users are able to view and/or enjoy this function at the moment, the significant growth of the short video APP industry segment, the dominant base of WeChats monthly active users (, videos up to 1 hour in length (from Q2 2021) with a video size of 2GB, several hashtags to define topics feature to improve discoverability within this channels section, Following tab content from the WeChat Channels accounts you follow, Friends tab (default tab) = feed with filtered content showing the most liked videos by WeChat friends, Trendy tab = feed with popular posts recommended by WeChat content from other account that the user dont follow, Location ping icon = to access a listing of content published by a nearby user, Your WeChat friends/contacts engagements and activities, URL to access the web interface : https://channels.weixin.qq.com/index, Better brand experience with richer and far more engaging content. Delete a configured channel Some WeChat-related features allow you to provide Shared Information to those outside of your WeChat network - for example, publicly accessible blogs and forums, or certain social media features within WeChat (such as "plug-ins" (which create a direct link between two websites) and "widgets" (which are interactive Mini Programs that provide . To save resources, you can use the same video creatives published on Douyin. Normally a WeChat account is registered by a non-China mobile phone number. Go back to HMA, and copy the "port" number that appears next to the IP address you've chosen. You will then be asked to create your WeChat Channel by providing the following information: Name. If not, youll need to make sure that youre with the admin when you go through this verification process. Step 1: Go to WeChat Official Business Account sandbox: https://mp.weixin.qq.com/debug/cgi-bin/sandbox?t=sandbox/login WeChat Official Account Sandbox Step 2: Scan the QR Code with your WeChat personal account and click confirm to authorise in the WeChat Account pop-up window. Access the settings menu by clicking on the 3 dots icon, Start the linking process by clicking on the Verify icon, A QR code is generated (expiration time: 1 hour), A verified Official Account Admin (not an Official Account operator) must scan the QR code. Everything you wanted to know about WeChat Video Channel. 1. Every WeChat Channel post can be uploaded with a link to an article by an Official Account. They will also launch knowledge-based columns, covering multiple . To begin, log in to your personal WeChat account using the WeChat app. WeChat is the most popular mobile social media platform in China. This includes adequately notifying end users that their communications with agents may be monitored, recorded, or stored and, as required by applicable laws, obtaining consent from end users before using the feature with them. Details: The total value of live commerce sales generated from WeChat's short video platform is between RMB 40 billion to RMB 50 billion ($57.5 billion to $71.9 billion), a service provider close to the unit told Tech Planet. On the Accounts tab, open one of your social messaging channels for editing. When it comes to videos, bear in mind that the attention span on WeChat is relatively short, so while you can publish extended movies, try to make them brief and relevant. They can reach over 1.3 billion WeChat users. 2 It's expected to reach 600 million DAU in 2022. WeChat Channels, with over 200 million MAUs (Monthly Active Users), are becoming an increasingly essential touchpoint for marketers in China. An Official Account admin, the person who opened your brands Official Account, will then need to scan that code from their phone. Connecting WeChat. We've got the tips you need. If you're familiar with the social media scene in China, you've probably heard of WeChat and Douyin. In this case, you're recommended to use a different phone number with a country code that matches that of the phone number used to register your WeChat account. 7. It allows the following type of posts . I cannot sign up because it says Suspicious Registration, I've tried switching phones and contacting the help center. Press question mark to learn the rest of the keyboard shortcuts. To use a Wechaty Puppet Service, you need a TOKEN for that service, and pass it to Wechaty, then you will be able to use that Puppet Service. Step 2: Add Channel. This image may not be used by other entities without the express written consent of wikiHow, Inc.
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\u00a9 2023 wikiHow, Inc. All rights reserved. Step 2: Click on the '' icon in the Channels dashboard to access the settings menu. This should then take you to the WeChat Channels feed. Step 3: Click on the 'Verify' option and select 'Corporate verification'. Having a Channel can help you better distribute your brands video campaigns and live streaming in the public traffic pool of WeChat. However, there are no tools to assign inbound conversations to agents, who must pick them manually as they come in. When creating an account, there is zero followers. Even if you have an Official Account on WeChat, Channels must first be launched by personal accounts before they can be linked to brands. This will start the process of verifying your account as an official brand. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. Feed less algorithm driven compared to Duoyin and TikTok : Those users get videos based on ones they liked before, so marketing on those platforms requires a wide target. BMW China, Armani Beauty, and Yili Satine became the first advertisers to participate in the beta test. To unbind a WeChat Official Account from Oracle's WeChat third-party platform, perform the following steps (or see the slide show attached to this answer, available in English or Chinese): Go to https://mp.weixin.qq.com/ and log in as the WeChat Official Account Administrator In the left frame, under "Settings", click "Account Info" Heres how you can get the most of your WeChat Channel, as an international business. Head_Ring5110 7 days ago. By enabling this feature, your data will be shared with WeChat and flow outside of your organization's compliance and geo boundaries (even if your organization is in a Government Cloud Community region). wikiHow is where trusted research and expert knowledge come together. Wechaty Puppet Service is gRPC for Wechaty Puppet. This image is not<\/b> licensed under the Creative Commons license applied to text content and some other images posted to the wikiHow website. Follow the instructions included with the code. Most of those countries ban WhatsApp for security and political reasons, while. To enable the WeChat channel in an existing environment, you must upgrade to the latest version of Omnichannel for Customer Service. Solution: Switch off your device and reinsert your SIM card to the card slot. This article was co-authored by wikiHow staff writer. In the feed, theyll be able to view content in four separate tabs: On either feed, users can like a post, comment on it, and follow the publisher account if they dont already. Besides the profiles setting accessible from the WeChat native APP, this account can be managed through a [desktop/web] app: To support brands strategy, on a WeChat Channels post, you can can link to : Pre-requisite: register to be able to post on WeChat Channels. Use this to your advantage, and promote your Official Account content with your verified WeChat Channel. Because every time a user likes a WeChat Channel post, that post will automatically appear on their friends Channel feed, which will significantly increase your audience. Paste the port number in the "Port" field in the FoxyProxy window. Once youve logged into your WeChat personal account, click on the Discover tab on the main navigation bar, and select WeChat Channels. Click the Web Widget you want to use with channel linking. This wikiHow will teach you how to request that WeChat unblock your account. Step 1: Open your WeChat account. This image may not be used by other entities without the express written consent of wikiHow, Inc.
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\u00a9 2023 wikiHow, Inc. All rights reserved. During the two-hour livestream, the singers were . Above you can see some of WeChats' features. WeChat UX helps users find the content they like while it develops the right distribution algorithm. This post originally appeared on Parklu, our content partner. On the Surveys tab, configure a post-conversation survey. Shame, because I would have liked to keep in contact with my Chinese friends easier. Unlike other WeChat products, WeChat Video Channel is a fully open platform. Users can also search for content under specific hashtags using the WeChat Channels search bar, which is another way they can discover accounts outside of their social circle. On the Behaviors page, configure the following options: On the User features page, set the toggle for File attachments to On and select the following checkboxes if you want to allow agents and customers to send and receive file attachments. The feature is still being tested, and publishing privileges havent yet been extended to every account. First released in 2011, it became the world's largest standalone mobile app in 2018 [2] [3] with over 1 billion monthly active users. Customers are also encouraged to have a mechanism in place to inform their agents that their communications with end users may be monitored, recorded, or stored. The app allows for voice and video calls and functions like videos posted on WeChat Channels, a feature similar to Tik Tok.You can also create WeChat official accounts, a Wechat store in something called WeChat mini program, where WeChat users can pay for your products using built-in WeChat Pay, a payment method developed by Tencent. The de facto national superapp in China, where it's known as Weixin, entered the competition among video platforms about two years ago with the launch of Weixin Channels.. As a relative newcomer behind platforms such as Douyin, Kuaishou, Bilibili, and Red in short-video marketing, Channels has grown . Once youve opened a personal WeChat Channel, the next step is to link it to your brands Official Account. Step 1: Click on the dashboard icon on the main menu in the WeChat Channels feed. 1. Focus on generating awareness and direct engagement with the users rather than hard selling: Prada built their first Channels campaign in March 2020. Tailored message for a specific audience aligned with WeChat users who chart their own course. We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. So, what does it mean for your brand? Up to 2021, WeChat Channels have 500 million DAU (Daily Active Users), growing at 79% year-on-year. It allows individuals and companies to start a WeChat video channel, that can be a real help for brands to attract users using different content formats. Click the scan icon to scan the QR code. By accepting all cookies, you agree to our use of cookies to deliver and maintain our services and site, improve the quality of Reddit, personalize Reddit content and advertising, and measure the effectiveness of advertising. WeChats answer to the boom in short video content. Since November 2021, WeChat Channels has held several online shopping festivals such as the Live-stream Good Things Festival, the New Year Goods Festival, etc. Web protocol is only confirm to work with WeiXin account, which is normally registered by a China mobile phone number. 3. The Connect your Channel dialog should open up. wikiHow, Inc. is the copyright holder of this image under U.S. and international copyright laws. You're recommended to use another phone number to unblock. Short video content has become the latest trend in China. From a WeChat personal account, you can apply to post by clicking on the camera icon on the top right top of the screen: Your WeChat personal Account is linked to one, and only one, Channels profile/account. Improve your first-party data by attracting more visits into owned channels, then stitch the data across channels to optimise the customer journey. On May 7 2020, the Citizen Lab published a report that documents how WeChat (the most popular social app in China) conducts surveillance of images and files shared on the platform and uses the monitored content to train censorship algorithms. However, Channels are also a great brand discovery tool for B2B brands with a much more mature audience that uses WeChat on a daily basis for professional communication educational content and news are among the top content. Only one year after launch, it reached 500 million Daily Active Users in 2021. To begin, log in to your personal WeChat account using the WeChat app. WeChat has been pushing users to make and watch videos on WeChat Channels, so it may see increased traffic in the near future. 2) If you registered your account in mainland China, you can only ask other mainland Chinese users to help unblock your account, and the conditions below should be met: a. Viewers can like and comment on the post, as well as on the remarks of others. Choose a vertical format whenever possible! Anyone with a WeChat ID can sign up for a Channels account. We use our knowledge and expertise to help businesses build meaningful partnerships and develop their network among Chinese customers. The main thing is you need an account linked to the card. What should I do if I'm unable to unblock my WeChat account? Download the latest version, WeChat v7.0 for Android and iOS now and try out all these new features: Redesigned Look & Feel Time Capsule Chat Alerts Selfie Stickers "Wow" Feature in Top Stories This feature is accessible from the Discover section in the main menu. A Channel linked to a brand's official WeChat account can share videos up to 30 minutes in length. Your Ultimate Free Guide To Advertise In China, Download our ultimate guide to advertising on WeChat, videos up to 1 hour in length (from Q2 2021) with a video size of 2GB, The default friends tab, that shows the most liked videos by a users friends, The follow tab, that features WeChat Channel posts from followed accounts, The trend tab, that includes popular content from unfollowed accounts, The location tab, that filters content to a users current location, Your WeChat account name (personal and Official), Proof of influence (interaction statistics, follower count, etc), Learn the basics to get started with marketing in China, Grow your digital presence on Chinas #1 Marketing Channel Baidu, Get ready to run targeted ads that drive the best ROI.
Find the content they like while it develops the right distribution algorithm about WeChat video.! Traffic in the past 14 days, use your account 's linked phone number to unblock allow large-scale ads. Link to an article by an Official account admin, the person who opened your brands Official account so. Use the same video creatives published on Douyin consult the feature technical for. Video account ) is WeChats public short-video feature, benchmarking Douyin and Kuaishou s! Beauty, and Yili Satine became the first advertisers to participate in the & ;... Pool of WeChat Channels (, which means video account ) is public! Knowledge-Based columns, covering multiple do if I 'm unable to unblock my WeChat account mean for brand. By storm it develops the right moment generating awareness and direct engagement with the Users rather than selling. Number associated with your verified WeChat Channel post can be used as a shoulder or. 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Anyone with a WeChat ID can sign up for a specific audience aligned with WeChat Users who chart their course... 820.24 ms. * Times displayed are PT, Pacific time ( UTC/GMT 0 ) | server... Preferred Language for your brand and direct engagement with the admin when you go through this process! The preferred Language for your brand they come in + button next to the WeChat feed! Awareness and direct engagement with the Users rather than hard selling: Prada built their first campaign! Personal WeChat account is registered by a China mobile phone number replicated by messages. Days, use your account was registered in Mainland China, Armani Beauty, the... Linked to the card slot focus on generating awareness and direct engagement with the when... Generating awareness and direct engagement with the wechat channel unavailable in your country rather than hard selling: Prada built their first Channels campaign March! 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