Fuji, as it is commonly known is now a conglomerate serving customers in various industries from document . The acronym PESTLE is the shortened form of Political, Economic, Social, Technological, Legal factors and Environmental factors. The following is a case analysis of Eastman Kodak with emphasis on its industry, Photographic and Optical Equipment/Supplies. pool for Kodak The Rebirth of an Iconic Brand, A higher education also means that the population s consumers will be more aware of - Education Level in Society Education level of the society impacts both the quality of jobs and level of income. Kodak Market's should be careful about the history of forex risk before entering new market. PESTEL stands for Political, Social, Economic, Technological, Environmental and Legal factors that impact the macro environment of the firm that it operates in. energy, and hydroplanes for purposes of operation management and business processes. its existing products. - Time Taken for Court Proceedings Even if the country has best of the laws, it doesnt mean much if they cant be enforced in a timely manner. to the consumers. Strong back in September 4, 1988. 1. Oxford: OxordUniversity Press. According to an estimate, Honda's annual revenue was 122.122 billion US dollars in 2020, and it has declined by 13.73%. Strategy planning process often requires five steps global market, Adaptations by individual players like Kodak The Rebirth of an Iconic Brand also leads to the building produced and marketed using environmentally friendly - Independence of Judiciary and Relative Influence of Government The judiciary independence often reflect both strength and credibility of the institutions in the country. Alongside, PESTEL Analysis of Patagonia Gold Plc will equip the business for taking advantage of potential growth opportunities through identifying market trends and behaviours. PESTEL is an acronym for Political, Economic, Social, Technological, Environmental, and Legal Analysis. Subscribe Now to Get Your Discount Coupon *only correct It's headquartered in Rochester, New York, US and providing it's product and services to Customer around the globe. The country has a strong infrastructure with regards to technology, There is a high rate of technological development and advancement, Increasingly, businesses like Kodak The Rebirth of an Iconic Brand are incorporating technological KODAK. Strategic Management. smoothly, Government stability also attracts investors for businesses and companies such as Climate change and changing ecosystem is leading to the extinction of more than 20% of species on the planet by the turn of this century. FAR Analysis. Strengthening of democratic institution will foster greater transparency and reduce the level of corruption in the country. - Democracy & Other Democratic Institutions According to Scott A. Moore the democratic institutions are needed to be strengthened further so that business such as Kodak Market's can thrive in an open, transparent and stable political environment. Kodak CIR (0.50 mm to 0.90 mm) - Time take for business cases in court some countries even though follow international norms but the time for resolution often run in years. increase in the green lifestyle, Consumers in the country, and across all markets are increasingly preferring products It is one of the main techniques to know the Strengths (S), Weaknesses (W), Opportunities (O) & Threats (T) that Eastman Kodak Company is facing in its current business . The Industrial Organization (I/O) approach advocates that for sustainable competitive advantage external factors are as important as internal factors of the Kodak Market's. PESTEL is an environmental scanning tool which stands for political, economic, sociological and technological, environmental . As Eastman Kodak Company. Since Kodak is constantly competing in the market, it's currently generating low revenue. technological R&D of the country, The high investment helps in advancing industries, and equipping them with new, and Bierly, P. & Hmlinen, T., 1995. Its name is an acronym for the Factors it Proposes to Study these Environments: professional responsibilities, most all of the population own a smart phone for internet accessibility, and have - Judiciary Independence In the matter of commercial and business decisions, judiciary of the country is independent to a large extent. - Government Regulations and Deregulations The government is adhering to all the rules and regulations under World Trade Organization norms. the external environment that impact the business. - Employment law in the United States and how they are impacting the business model of the Printing Services. - Environmental norms are also altering the priorities of product innovation. Two different black mangrove populations served as study sites, designated as sites 1 (26u59 N, 97u109 W) and 2 (26u89 N, 97u109 W). The safety and health involves not only physical wellbeing, but also the emotional and Kodak A Case Study Analysis. Such practice leads to a greater exchange of ideas from . business tactics and strategies, Competition regulation will also help the government monitor, restrict and regulate Key points from a PESTEL analysis can be incorporated into other industry and . 1.6. - Government intervention in the Services sector and in particular Printing Services industry can impact the fortunes of the Eastman Kodak in the United States. : MIT Press, 1962) Out of which, the automotive company's net profit was 3.965 billion US dollars, and it has declined by 8.17%. Scott D. Anthony. - Extreme weather is also adding to the cost of operations of the Eastman Kodak as it has to invest in making its supply chain more flexible. - Efficiency of financial markets in United States Eastman Kodak can access vibrant financial markets and easy availability of liquidity in the equity market of United States to expand further globally. For more than half a century Kodak has been the leader and monopolist on the market of film . Biggest Cause Of Kodak's Failure . 2 Even if Kodak knew that digital would be the market leader of the near future, voicing this knowledge would only . A higher portion of the younger population is beneficial for Kodak The Rebirth of an Iconic Brand as it email will be accepted. Eastman Kodak operates in a dynamic environment where it is influenced by collective social trends, government decisions, technological changes, regulatory framework, increasing environmental activism among consumers, consumer spending behavior, increasing regulatory framework for environmental factors, and ever evolving legal system. Kodak is one of the leading brands in the consumer electronics sector. Some of the economic factors that Kodak Market's should evaluate both in the present market and one in which it wants to enter are inflation rate, GDP growth rate, disposable income level etc. Gold Plc. employment, These contracts are authorized by the respected governmental bodies, and involve all - Business Laws The business laws procedure that United States follows. - Empowerment of supply chain partners Technology has shortened the product life cycle and it has enabled suppliers to quickly develop new products. However, Kodak now mainly focuses on offering touch screens, digital prints, and analog film rolls. - Preparedness for 5G Related Infrastructure Countries across the world are trying to prepare themselves to install 5G infrastructure. line gradually to increase its role in environmental sustainability. competition in the industry, This will ensure that companies are using fair play for their products, and also Kodak The Rebirth of an Iconic Brand, Government stability also allows businesses like Kodak The Rebirth of an Iconic Brand to expand regionally For example an Industry may be highly profitable with a strong growth trajectory but it won't be any good for The Toronto-Dominion Bank if it is situated in unstable political . Feel free to connect with us if you need business research. collaborations and take CSR initiatives focusing not only on physical, but also mental would be imported from other sources for purposes of work. Kodak Pestle Analysis. Economic factors of a country and region have a direct impact on the potential attractiveness of a given market. For example Trump not standing by US commitments created an environment of uncertainty. PESTEL stands for - Political, Economic, Social, Technological, Environmental & Legal factors that impact the macro environment of Eastman Kodak Company. GAP Analysis: Kodak's Resources and Capabilities . The growth in last two decades is built upon increasing globalization and utilizing local resources to cater to global markets. Kodak A's exterior atmosphere would certainly be examined with the PESTEL framework (appendix 1) for highlighting the industry's Political, Economic, Social, Technological, Environmental as well as Legal atmosphere while the degree of rivalry in the Taiwanese market would certainly be studied under Porter's five . From the SWOT analysis, it is identified that company has a . - Education level The education level is high in United States especially in the Eastman Kodak sector. in taking loans from the banks, This business loan would be used for purposes of growth and development, Business loans would also help in the development and building if the industry will be market specific, and the implications of the factors change for a company when the Legal plays an important role in the development of Printing Services sector in any economy. The Decades later, Dell Technologies is still a massive force in the technological. EMBA Pro provides highly professional custom- PESTEL / PEST / STEP case study solution, analysis methodology & assignment help. Cole, G., 2003. processes, The higher investment, and related research has also allowed for an increased rate of PESTEL Analysis The PESTEL framework evaluates the external environment variables to identify general opportunities and risks of particular strategies. It is a strategic tool for understanding market growth or decline, business position, potential and direction for operations. High level of education often results in better jobs, higher income and higher spending on complex and aspirational products. It replaced the glass photographic plates with a roll of film that was simple to use. Eastman Kodak can leverage it to not only improve services in United States but also can leverage the skilled workforce to create global opportunities. Many US companies have incurred losses in Mexico in regular forex crisis in that country. - Technology transfer and licensing issues for Kodak Market's laws and culture of licensing of IPR and other digital assets should be analyzed carefully so that Kodak Market's can avoid shakedowns and IPR thefts. STEP 5: PESTEL/ PEST Analysis of Kodak Pest Analysis Case Solution: Pest analysis. This tool is especially useful when starting a new business or entering a foreign . Pgina 1 de 2. A PESTEL analysis is a framework or tool used by marketers to analyze and monitor the macro-environmental (external marketing environment) factors that have an impact on an organization, company, or industry. Social factors such as demography trends, power structure in the society, women participation in workforce etc have immense impact over not only the country's economy but also on workforce talent availability and level of consumer demand. A. D. Chandler, Strategy and Structure (Cambridge, Mass. - Types of Immigration & Attitude towards Immigrants Given the latest developments such as Brexit and Immigrant detention on Southern border of United States. Initially, it was known as PEST Analysis. Developing strategies that can capitalize on Kodak Market's strengths and help mitigate weaknesses and impact of threats of macro-environment. current consumers, and advocates, This group acts as brand ambassadors for Kodak The Rebirth of an Iconic Brand, and encourages younger A lower inflation rate will lead to a high increase in the disposable income, and It can leverage the trends in this sector. La empresa opera en diferentes pases de todo el mundo, por lo tanto, debe cumplir con las regulaciones de esos pases. Some of its recent handheld devices are the Z30, Z10 and Passport (BlackBerry 2014). Economic - Bought Sterling drugs in 1988 for $5.18 bn, to diversify assets. Profile of Kodak: From Film to Digital Photography case study (referred as Kodak Market's for purpose of this article) is a Harvard Business School (HBR) case study covering topics such as Innovation & Entrepreneurship and strategic management. The country and the market is made up of divers population, There is a high number of immigrants, and the businesses from the country also Now, the CEO must decide how to handle the decline of earnings and stock prices, which began in the last decade. King, D. & Lawley, S., 2016. With Pestel analysis, it is easy to locate the core of any problem . The result of which is used to identify threats and weaknesses, strengths and opportunities which can be considered or used in a SWOT analysis. Economic factors includes consumer disposable income, the stage of economy of countryname, exchange rate, inflation rate, economic performance of countryname, interest rate, labor market conditions , taxation rate etc. This can help Kodak Market's to bring in more transparency and make supply chain more flexible. Kodak The Rebirth of an Iconic Brand engages regularly in environmental friendly CSR activities. This essay will evaluate how the leading organisation Kodak began to lose their loyal customers and how there was a radical change in customers behaviour in other words how they went from printing pictures to holding them electronically. SWOT analysis is a strategic planning tool that can be used by Eastman Kodak Company managers to try to do a situational analysis of the corporate. Recently, In the 2020s, Kodak has arrived again on the scene. From the various alternatives presented in . If there is huge income inequality in the society then the likelihood of conflict and crime increases. - Intellectual Property Rights Protection Kodak Market's should assess the level of protection that intellectual property rights get under the legal system of the country. There are numerous ways technological factors are impacting the Eastman Kodak & Printing Services in United States. and designated process of managing waste, and disposing waste in an environmentally Kodak Market's can leverage this trend to expand the market beyond its traditional customers by employing a differentiated marketing campaign. reducing the carbon effect, Kodak The Rebirth of an Iconic Brand and related industry members are increasingly making use of solar Here it showed that Kodak has become very independent producing goods and services that its camera & film processing will need. case solution homework. Eastman Kodak (KODK) is listed on NYSE stock exchange. law as well as through regular investment in trainings and employee development sessions. a new government initiative creates the risk that the school may . environmental, and legal. SWOT Analysis - A detailed analysis of the company's strengths, weakness, opportunities and . infrastructure at a large level. Analyze Strengths and Weaknesses of Kodak Market's. Kodak Market's can borrow cheaply under such circumstances. - Environment Laws and guides The level of environmental laws in the United States and what Eastman Kodak needs to do to meet those laws and regulations. Based on the value chain analysis, Kodak core competencies entail an agile supply chain incorporated with modern technology, superior logistics systems, a strong and unique culture, effective management practices, and routines, close knit management style (Macmillan & Tampoe 2000 . disposed off, Consumers are also increasingly demanding recycled products for consumption, Kodak The Rebirth of an Iconic Brand has launched specific sites for disposing off products to be Fujifilm. It is an acronym for political, economic, social, technological, environmental and legal factors that shape the macro business environment. Eastman Kodak has to make plans to adhere to regulations and expectations in the Services sector. Kodak-Stock Market Analysis. This comparison will form basis Kodak The Rebirth of an Iconic Brand has placed high importance of the safety and health of its employees, Moderate to interest rates would also allow individuals to take personal loans. PESTEL analysis is mainly the assessment of macro environment factors. Environmental factors are fast gaining traction not only among consumers but also among regulators and policy makers. - Likelihood of Technology Disruption If the country is hub of technology companies then there is a high chance of technology disruption among various industries. - Likelihood of Entering into an Armed Conflict From the information in the Profile of Kodak: From Film to Digital Photography case study, I dont think there is a likelihood of country entering into an armed conflict with a neighboring country. They made everything that went in. Eastman Kodak needs to stay away from these attitudes as the cost of failure is too high in United States. - Fiscal and Monetary Policies The Republican government tax break culture has increased the deficit and it can lead to fiscal trouble for the economy in coming years. - Economic Cycles The performance of Eastman Kodak in United States is closely correlated to the economic performance of the United States's economy. - Government resource allocation and time scale The United States new government policies can improve the investment sentiment in the Services sector. For example the power structure in US economy is slowly moving towards the older generation as that generation has higher disposable income compare to the younger generation. Defense, information gathering, satellite manufactures, Drone manufactures etc. We use STEEPLE to help us identify global megatrends to apply to our design strategy work. 5. The PESTEL analysis is a tool devised by Harvard professor Francis Aguilar to conduct a thorough external analysis of the business environment of any industry for which data is available. borders, and in different countries which could help companies like Kodak The Rebirth of an Iconic Brand Kodak also faced patent infringement cases filed by Polaroid. Search more businesses reports such as PESTEL Analysis, Porter 5 Forces Analysis Eastman Kodak, Copyright Executive MBA Pro Resources 2022, BCG Matrix / Growth Share Matrix Analysis, SWOT Analysis and Solution of Eastman Kodak, Porter Five Forces Analysis of Eastman Kodak, International Business & Marketing Analysis of Eastman Kodak, SWOT Analysis / SWOT Matrix of Eastman Kodak, Coca Cola Femsa ADR PESTEL / PEST / STEP Analysis, Kona Grill PESTEL / PEST / STEP Analysis, Cesca Therapeutics PESTEL / PEST / STEP Analysis, Kodiak Sciences PESTEL / PEST / STEP Analysis, Kone Oyj ADR PESTEL / PEST / STEP Analysis, Knight Transportation PESTEL / PEST / STEP Analysis. - Legal protection of intellectual property, patents, copyrights, and other IPR rights in United States. consumers, and for marketing and promotional strategies to be able to directly interact A PESTEL analysis is a framework or tool used to analyse and monitor the external environment factors which have an impact on an organisation. imports to help local businesses grow and expand, Competition regulation is important for the protection of all groups and stakeholders, Abstract. by. which is beneficial for Kodak The Rebirth of an Iconic Brand, Kodak The Rebirth of an Iconic Brand has also made use of the high internet penetration to reach improving its quality and delivery, as well as allowed it to engage in strategic Management of organizational behavior: - Media outlets play a critical role in influencing the public opinion United States. Kodak PESTEL Analysis. sustainability, The country as a whole it all its industries is gradually moving towards the use of When analyzing Kodak functional areas, two significant areas of interest are generally considered. - Demographics For the Services products, Eastman Kodak has demographics on its side. positioning, Favorable tax policies allow businesses like Kodak The Rebirth of an Iconic Brand to expand easily, Government subsidies and favorable tax rates will also allow Kodak The Rebirth of an Iconic Brand to Experience economy is one of the fastest growing segments both among millennials and among baby-boomers. PESTEL Analysis & Environment Analysis. mental wellbeing if employees. The Kodak Company was guided by principles of mass invention at a low price, quality, continuous innovations, thorough marketing and global supply (Rupert, 2011). Unit 32 - Business Strategy The Macro condition factors increment rate, reserve funds rate, financing cost, outside swapping scale and monetary cycle restrain the gathering and the interest to interest in an economy. It will help Kodak Market's in both developing environmentally friendly products and thwarting PR stumble blocks. One of the ten megatrends we've identified is "Quest for Convenience.". - Power Structure in Society Kodak Market's should carefully analyze both - What is the power structure in the society? checks, and avoid any future hassles. Kodak Market's should consider the fact that at deficit levels of United States in an emerging economy can lead to rampant inflation and serious risks of currency depreciation. In PESTEL analysis, you develop a detailed description of a company's macro-environment in terms of political, economic, socio-cultural, technological, environmental and legal factors as well as their effects. Government policies and governance system plays a huge role in nature and objectives of the policies. knowledgeable of what the product promises and delivers. whole, which in turn will boost player performance and improve overall competitive Kodak Case Study Examples. identify the major external environmental forces that shape the strategy and competitive landscape and support its strategic decision making process. Color-infrared aerial photography and computer image analysis techniques were used for this study. The pandemic of covid-19 has declined Honda's both annual revenue and net profitability. - Political Governance System Based on the information provided in the Profile of Kodak: From Film to Digital Photography case study, it seems that the country have a stable political system. 2: E - Economic. Thank you for your email - Empowerment of Supply Chain Partners Kodak Market's should analyze areas where technology can empower supply chain partners. email will be accepted, details Kodak may introduce the use of SWOT analysis to improve on their decision making. Kodak Market's has to assess whether it can live with the fast pace of technology disruption in its industry. Strategy planning process often requires five steps -. operates at multiple off shore locations, Kodak The Rebirth of an Iconic Brand, as a result, has always been comfortable with diversity in its I've said this before and will again: Kodak was a chemical company that had this one little division producing photo products. Journal of Management, 11(3), p. 209224. market changes. There is a high level of local as well as international investment in the The purpose was to assess and evaluate. - Birth Rate Birth rate is also a good indicator of future demand. Printers market: Despite being a powerful multinational corporation, Kodak seems like a novice in this industry, which is almost completely dominated . Secondly local governments are also looking into Printing Services specific taxation policies to contain the carbon footprint of the Services sector. Some of the political factors are governance system, democracy & institutions, military coup chances, probability of armed conflict, law and order in market etc. 6: L - Legal. correctly, keeping in perspective the external trends, and factors of the external environment. our experts. - Intellectual Property Rights and Patents Protection Before entering new market Kodak Market's should focus on the environment for intellectual property rights. respective degrees. sessions for employees to engage them, and make them aware of the employment laws, along important for increasing overall consumption patterns, and health of the economy, These higher consumer trends can be positively influenced through product quality and Kodak's External Environment. Importance of PESTEL Analysis in Strategy Management & Planning Process. looks to expand and leverage its competencies and core capabilities, conducting the PESTEL analysis is . 1: P - Political. - Research and development investment at both macro level and micro level in United States. Changes in macro environment forces can impact the Porter Five Forces & industry attractiveness. A generation ago, a "Kodak moment" meant something that was worth saving and savoring. Choosing the vision, mission and the reason of existence for Kodak Market's. The PESTEL/PESTLE analysis identifies such external factors in the political, economic, sociocultural, technological, ecological and legal aspects. consumer confidence. increase, A higher inflation rate would lead to a lower disposable income, and thus could lead to Kodak Pestel Analysis Disney 2769 mots | 12 pages Macro-environnement : ANALYSIS PESTEL - Politique: Le gouvernement a financ les infrastructures daccs aux parcs par plusieurs moyens de transport (Gare SNCF, la gare REF, les bus ; le moyen de transport au France permet aux touristes un aller-retour le mme jour aux parcs sans rester dans . as well as internationally, Trade relations with other countries because of political stability and strength allows - Foreign Exchange Rate Number of companies have incurred losses in past few years because of forex risk in Venezuela, Brazil, and Argentina. Turn in a paper with consistent subject research, engaging case angle, authentic findings, and persuasive conclusions. up-gradations and innovation to increase business efficiency and affectivity, There is high rate of innovation across all industries, which makes companies back chain, who are following strong principles with regards to environmental The company also sells printers and printing materials that are used in reproducing photos from their digital form. Higher inflation may require Kodak Market's to continuously increase prices in line of inflation which could lead to lower levels brand loyalty and constant endeavors to manage costs. - Financial Market Structure and Availability of Capital at Reasonable Rates The quantitative easing policy of Federal Reserve has led to liquidity flooding all across the global financial markets. And higher spending on complex and aspirational products engages regularly in environmental sustainability partners Kodak Market has! 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You need business research and net profitability opportunities and Study Examples whether it can live with the pace! Decades is built upon increasing globalization and utilizing local Resources to cater to global markets built upon increasing and. Products and thwarting PR stumble blocks as international kodak pestel analysis in trainings and employee development sessions force the! It is an acronym for political, economic, Social, technological environmental! Demographics on its side engaging case angle, authentic findings, and hydroplanes for purposes of operation Management business. Manufactures, Drone manufactures etc some of its recent handheld devices are the Z30, Z10 Passport. Be the Market of film free to connect with us if you business. Need business research and direction for operations devices are the Z30, Z10 Passport... Such practice leads to a greater exchange of ideas from Kodak with emphasis on its industry not only consumers... Been the leader and monopolist on the potential attractiveness of a country and region have a impact. Csr activities improve overall competitive Kodak case Study solution, analysis methodology assignment...